Booston
Getting the job done with Booston
Objective
Booston, the go-to marketing assistant for recruiters, ensures staying ahead in the dynamic realm of recruitment. With there mission of simplifying HR marketing, Booston's website now centres around that story and crucial product offerings: websites & candidate journeys, recruitment campaigns, , HR optimisation and automation marketing tools.
Strong visuals & product colours
Extending the brand identity to the website, we vividly narrate Booston's story and highlight key aspects of their product offerings. Through powerful visuals and strategically chosen product section colours, we guide visitors seamlessly. The website not only answers frequently asked questions but also encourages HR marketers to maximise their HR marketing efforts. Each section, adorned with an appropriate colour and call to action, ensures a pleasant and interactive experience for visitors across all devices.
Getting to know Booston
We simplified the process of understanding Booston through extensive features and pricing lists. Each product range is detailed, catering to the individual needs of every user. Booston is presented on product landing pages with quick links to the price-list, help desk, and feature list. Frequently asked questions are addressed, fostering a connection with the HRM sector and showcasing Booston's commitment to empowering HR marketing effortlessly. The website provides everything a company like Booston might need to engage potential clients within the HRM sector.
Defining Booston's website style
Recognising the power of visual language, we embarked on a journey with Booston to define the direction for their new website design. Through collaborative sessions, we delved into every aspect, from colours to illustrations and the images showcased. Utilising various style scape images and website designs, we meticulously explored and crafted the visual narrative, ensuring that the website resonates with Booston's brand essence and objectives. An image says more than a thousand words, and with this approach, we visually communicated the envisioned direction for the website design.
