Unlimtd
Designed to power play and performance
Objective
Unlimtd approached us with the goal of launching their first product: a gaming supplement drink designed to support focus and performance during long gaming sessions. As a young start-up in a competitive market, our mission was to create a visual identity that feels energetic, health-conscious, and distinctly part of the gaming world.
Building a branded product
We built a bold and playful brand identity from the ground up. The logo and visual direction reflect movement, energy, and accessibility—key aspects for standing out in the gaming and supplement scene. The tone strikes a balance between youthful excitement and a health-driven lifestyle.
Illustrations are key in gaming
To fully embed Unlimtd within gaming culture, we leaned into the use of character-driven illustrations. These visuals create a fun, immersive layer that connects directly with the target audience. From packaging to online content, each element feels part of a world that’s vibrant, limitless, and uniquely Unlimtd.
